Accounting_by_IT Department held an international workshop entitled “Emerging Issues is Business and Marketing”, The keynote speakers at the workshop were Mrs.Blesa Ibrahim Mohammed from Cihan University-Sulaimaniya and Mr.Venkatesh Andavar from Salale University of Ethiopia, the workshop was to illustrate and discuss the major components of emerging issues facing the business and marketing around the world, Consumers increasingly are going global yet strong sub-cultures still hold sway and disruptive digital technologies and the expectations of globally-connected consumers are forcing firms to adjust and innovate. Interconnected consumers have broken down the barriers between global and local marketing; as a result, companies must carefully calibrate local, regional, and global multi-channel campaigns.