Digital Media and Marketing Department was established in 2022-2023 Providing bachelor’s degree graduates with the skills and knowledge necessary in order to capture the attention of prospects through the buyer’s journey and turn them into customers. This bachelor’s degree enables students to use modern technology and become digital pioneers and help shape their future.
Taking traditional approaches and combining them with advanced technological innovations to equip students to become qualified and talented professionals. Using the most advance tools in digital media to create immersive and emergent artworks through the use of various software packages and programming tools.
The program offers specialized courses to address the demands of businesses, allowing students to build globally competitive abilities that reflect the global culture and technological developments, particularly in the field of marketing.
This program trains students to create engaging digital content and design effective marketing strategies for today’s online-driven world. Coursework covers branding, social media, content production, and marketing analytics. Graduates are prepared for dynamic careers in digital marketing agencies, media companies, and brand management.
Graduates will be able to:
- Apply principles of marketing theory and digital marketing strategy.
- Design and produce digital media content (video, graphics, social media).
- Apply data analytics tools to measure and optimize marketing campaigns.
- Use social media platforms and digital advertising tools effectively.
- Apply principles of branding, content creation, and consumer behavior.
- Demonstrate proficiency in digital design and multimedia production software.
- Apply SEO, SEM, and e-commerce strategies in digital marketing campaigns.
- Demonstrate creativity and innovation in digital media and marketing solutions.
- Apply ethical standards and legal considerations in digital marketing practice.
- Communicate marketing strategies effectively to stakeholders and clients.
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Introduction to digital marketing
Online marketplace analysis: micro-environment
The digital macro-environment
Digital branding and the marketing mix
Data-driven relationship marketing using digital platforms
Delivering the digital customer experience
Campaign planning for digital media
Marketing communications using digital media channels
Evaluation and improvement of digital channel performance
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Please direct all your correspondence, letters, and posts to the following contact details:
Address:
Cihan University – Sulaimaniya campus
46001, Sulaimaniya, Kurdistan Region, Iraq,
PO Box: 0855/18
Email: [email protected]