Investment Analysis and Portfolio Management
On September 22th, 2024, the Business Administration Department of Cihan University Sulaimaniya held a seminar titled ‘Contemporary marketing practice theoretical propositions and practical implications ’
presented by Lecturer Blesa Ibrahim Mohyammed . The objective of the Contemporary Marketing Practices (CMP) research program is to develop an understanding of how firms relate to their markets in a manner that integrates both traditional and more modern views of marketing, and incorporates an understanding of both the antecedents and consequences of different practices. It considers the existing practice of creative implementation of theoretical and applied marketing knowledge in the activities of organizations, also highlights the reasons for changing the classical marketing paradigm and the direction of innovative development of communication interaction concepts. In the course of enterprise’s innovative development management marketing assumes a new dimension and plays a special role in the management process. The role of traditional means of communication has declined with the development of Internet technologies, the use of interactive personalized marketing communication with consumers and the personalization of communication influences has become increasingly. The development of relationship marketing is characterized by a significant increase in the role of such an important component of its complex as “promotion”, as well as the intensification of the development and implementation of innovative technologies and tools.
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