Student Activity: Toward a More Sustainable Campus through Innovative Design and Practical Application
On 24 October 2022, The Accounting Department at Cihan University Sulaymaniyah conducted a seminar regarding ANSOFF – The Product/Market Growth Framework delivered by Assist. Lecturer Rabar Omer the seminar. Ansoff Matrix, often called the Product/Market Expansion Grid is a two-by-two framework used by management teams and the analyst community to help plan and evaluate growth initiatives. Noticeably, this method is an important marketing strategy which helps companies decide what action can be taken based on the market and product scenarios currently present. Ansoff matrix highlights four strategies based on new & existing markets versus new & existing products. Based on these marketing parameters, Ansoff matrix helps companies evaluate and formulate a strategy for the future business growth. In particular, the tool helps stakeholders conceptualize the level of risk associated with different growth strategies.
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